Accel Entertainment recently made a significant impact on the American gaming landscape by purchasing Century Gaming for a substantial $1.64 billion. This strategic maneuver follows Accel’s recovery from the pandemic downturn, propelled by impressive first-quarter financial results. The integration of Century Gaming is projected to provide Accel with a considerable advantage as it aims to broaden its reach as a prominent video gaming terminal provider.
What exactly does Century contribute to this partnership? Imagine more than 8,300 gaming terminals and a network exceeding 900 venues strategically positioned across Montana and Nevada. We’re referring to bars, pubs, truck stops – you name it, Century has a gaming device there.
However, there’s more. This agreement also grants Accel access to the design and manufacturing expertise of Grand Vision Gaming (GVG), in addition to Century’s well-regarded loyalty initiatives, i-Rewards and Gamblers Bonus. This is a strategic masterstroke!
The most favorable aspect? Century’s executive team, including CEO Steve Arntzen, CFO Heidi Schmalz, and GVG Managing Director Merle Frank, will remain in their roles. They will continue to steer the company as integral members of the Accel organization.
Arntzen eloquently summarized the sentiment: “We perceive Accel as the ideal collaborator to merge with. Collectively, we will become a dominant force in the gaming industry, delivering state-of-the-art technology and exceptional gaming encounters to players nationwide.” He further emphasized the team’s dedication to providing the superior locations, products, and customer service for which Century is renowned, all under the Accel brand.
The head honcho at Accel, Andy Rubin, is enthusiastic about the upcoming consolidation. He’s thrilled to combine efforts with the Century group and views it as a massive chance to expand Accel’s footprint in the Western region. Rubin has complete faith in Century’s management, particularly Steve, Heidi, and Mel, whom he considers ideal collaborators to assist Accel in breaking into this promising new territory.
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