A major player in the lottery sector, Scientific Games, recently unveiled a strategic alliance with instant win game expert, IWG. This collaboration will result in Scientific Games obtaining a 70% ownership in IWG, reinforcing their dedication to expanding their gaming offerings with premium and varied content.
IWG, a global frontrunner in digital instant win games, maintains a robust presence in over 25 regulated lottery jurisdictions, with a particularly strong position in the North American market. This joint effort utilizes IWG’s proficiency to enhance Scientific Games’ product line and deliver an even more engaging experience for players globally.
Stepan Dlouhy, Chief Information Officer at Scientific Games, conveyed his enthusiasm for the alliance, noting that it enables them to utilize IWG’s superior content across their entire organization. He underscored their commitment to providing the optimal user experience and becoming the preferred operator for players worldwide.
Rhydian Fisher, Chief Executive Officer of IWG, expressed his excitement, emphasizing how this partnership with Scientific Games will accelerate IWG’s achievements. He believes that Scientific Games’ extensive knowledge of the lottery industry will bring substantial benefits to their current partners while generating new prospects for the innovative games created by the IWG team.
The Irish-based lottery powerhouse, Allwyn, is making a significant play to purchase a controlling 70% interest in IWG, a top instant win game provider. This calculated acquisition, anticipated to close in the second half of 2024 subject to regulatory green lights, reveals much about Allwyn’s aggressive expansion strategy.
This development follows closely on the heels of Allwyn obtaining a sought-after fourth national lottery permit and securing an agreement with BCLC to debut their well-received Set for Life game on the PlayNow.com platform in October 2023. Undeniably, Allwyn is on a hot streak, cementing its place in the worldwide lottery arena.